Iconic Logo Design
Iconic logos are also referred to as combination logos. Elements may be used together or separately, tied closely or loosely. This type of logo can be very effective in communicating both what a company does and what it stands for.
Lettermark Logo Design
A lettermark is entirely text, but rather than the entire name of the business the logo relies on initials to represent the brand. Lettermarks can be a simple monogram or an anagram. Ex. CNN ( Cable Network News) and BBC ( British Broadcasting Corporation ).
Wordmark Logo Design
Office Max, Home Depot, and Walmart all represent the most commonly used type of logo called the wordmark. This type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity.